Think like a
strategist.
Execute like a
designer.

My background is in communications, learning how to craft a message, understand an audience, and make ideas land. That foundation never left me. It just grew into something bigger.

I've always been drawn to the full arc of how a brand comes to life, from the initial spark of a vision to the strategy that shapes it, the marketing that amplifies it, and the end-user experience that makes it stick. Working across companies like Lief Labs and Supplement Success Solutions, I've had the chance to touch all of it: brand identity, campaign development, web design, packaging, UX, content, and the countless micro-decisions in between that most people never notice but everyone feels.

What I love most is wearing a lot of hats, and actually enjoying it. I get genuinely excited jumping from a brand strategy deck to a Figma prototype to writing copy to troubleshooting a WordPress build. Learning something new doesn't feel like a detour; it feels like the whole point. And working with other people, other disciplines, other perspectives, is where the best ideas tend to show up.