Lief Labs.
A multi-year identity evolution for a manufacturing partner to the wellness industry — rebuilding the brand system from naming to packaging while keeping continuity for a 20-year business.
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Steve‑O's Hot Sauce.
Graphic and campaign design for a celebrity hot-sauce launch — flyers, banners, and merch built to match the chaos of the brand without losing the structure underneath.
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Supply Side Global.
Lief's first major trade-show presence at SSG 2025 — booth design, campaign system, collateral and digital rollout that made a manufacturer feel like a destination.
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S3.
Supplement Success Solutions — a from-zero freelance build, brand and site in two months: a full visual system and a positioning that makes a service company feel like a product.
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Qumba.
A wellness brand identity built around quiet confidence and a softer kind of energy — logomark, packaging system, and the supporting visual language carried across four years of growth.
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Lief Labs web.
A complete site redesign and rebuild for a B2B manufacturer — restructuring information architecture, modernizing the visual layer, and giving the sales team a tool that actually closes deals.
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Lief Raws.
An ingredient-supply spin-off that needed to feel premium without losing its industrial bones — new identity, naming system, web build, and a tone-of-voice that respects both sides of the warehouse.
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