tear&taste
A new stick-pack format Lief Labs launched at SupplySide Global 2026. I worked on all of it, from the name and packaging to the imagery, the landing page, and a booth built around trying it. I led it from the name and packaging to the imagery, landing page, and a booth built around the first taste.
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Lief Labs
A brand refresh, a few years in the making, for a company that makes products for wellness brands. I updated the brand system, from naming to packaging, while keeping what had worked for 20 years.
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Supply Side Global 2025
Lief’s first big trade show moment. I carried one campaign across the booth, sample packaging, print, merch, and the emails and posts before, during, and after the show.
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Steve‑O’s Hot Sauce
Sales sheets, flyers, banners, and stickers for a celebrity hot sauce launch. The fun part was keeping up with Steve‑O’s wild personality while keeping everything easy to read.
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Qumba
I helped grow a wellness brand from one product into a full line, working on the strategy, identity, and packaging, plus the campaigns, emails, and Shopify and Amazon stores.
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S3
Supplement Success Solutions needed a brand and a website from scratch. We built both together, with the goal of making a service company feel as solid as a product.
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Lief Labs web
A full redesign and rebuild of a B2B manufacturer’s website. I reorganized how the pages fit together, updated the look, and made it more useful for the sales team.
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Lief Raws
An ingredient brand under Lief that needed to feel premium while staying practical. I built the identity, the ingredient names, and the website.
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