Lief Labs
A multi-year identity evolution for a manufacturing partner to the wellness industry. I rebuilt the brand system from naming to packaging while keeping continuity for a 20-year business.
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Supply Side Global
Lief’s first flagship brand activation: one campaign carried across the booth, sample packaging, print, merch, and the digital push before, during, and after the show.
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Steve‑O’s Hot Sauce
Graphic and campaign design for a celebrity hot-sauce launch. The flyers, banners, and merch had to match the chaos of the brand without losing the structure underneath.
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Qumba
I helped grow a wellness brand from one product into a multi-SKU line, carrying strategy, identity, and packaging through campaigns, email, and storefronts on Shopify and Amazon.
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S3
Supplement Success Solutions needed a brand and a site from zero. We built both in two months: a full visual system and a positioning that makes a service company feel like a product.
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Lief Labs web
A complete site redesign and rebuild for a B2B manufacturer. I restructured the information architecture, modernized the visual layer, and gave the sales team a tool that actually closes deals.
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Lief Raws
An ingredient-supply spin-off that needed to feel premium without losing its industrial bones. I built the identity, naming system, and website, with a tone of voice that respects both sides of the warehouse.
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